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Books, Articles and Consulting Services by Catherine Kitcho, The Launch Doctor |
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High Tech Product Launch - Second Edition - TOC
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| Table of Contents Introduction to the Second Edition Part I: Data Gathering and Analysis Chapter 1: Product Launch as a Business Process Chapter 2: Product Definition Chapter 3: Strategic Objectives Chapter 4: The Customer Chapter 5: Market Analysis Chapter 6: Competition Chapter 7: Distribution Plan Part II: Market Strategy and Programs Chapter 8: Market Strategy Chapter 9: Message Development and Usage Chapter 10: External Marketing Programs Chapter 11: PR and Advertising Chapter 12: Internal Marketing Programs Chapter 13: The Marketing Plan Part III: Launch Planning and Implementation Chapter 14: The Launch Planning Process Chapter 15: The Launch Team Chapter 16: The Launch Schedule and Resource Allocation Chapter 17: The Launch Budget Chapter 18: Compiling the Launch Plan Chapter 19: Launch Implementation Going Forward Chapter 20: Launch Process Improvement |
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