Launch Doctor

The Place for Product Launch Resources

Books, Articles and Consulting Services by Catherine Kitcho, The Launch Doctor

Product launch and new product management are vital to every company's survival and growth. Learn how to implement more effective launches and manage new products profitably with the help of Catherine Kitcho, a launch consultant and business author.

Here you will find business books by Catherine Kitcho, the Launch Doctor, with sample chapters for your review and links for immediate ordering. In addition to "The Launch Forum" on this page, there are also many free articles about launching and new product management that you can read online - just click on the "Articles" button. You can learn about Catherine Kitcho's experience as a product launch and marketing consultant, and also the services she offers in the areas of product launch, market strategy, and marketing communications. On the "Online Seminars" page, there is information about planned seminars and presentations on launch and related topics.

Looking for help with product launch, strategic marketing, or evaluating new product ideas?

You've come to the right place. Click on your area of interest below.

Sign Up to receive free Launch Articles.

 
The Second Edition of High Tech Product Launch is now available.
Launch Doctor - About
Catherine Kitcho's resume. 
 

Product Launch Books - Marketing
Reviews, sample chapters, ordering links, special offers.

Product Launch and Business Consultuing
Consulting services provided by The Launch Doctor.

Launch Archives
Free product launch articles to read online, along with press releases.

Launch Doctor - Contact
Contact Information.

Business Consulting Seminars
Seminar Information.

Product Launch Forum

The column about Product Launch...

Volume 9 Number 1:
Twitter and B2B Marketing

Is Twitter Effective for B2B Marketing?

Let's test it out, shall we? Go to www.twitter.com/LaunchDoctor for my (brief) answer, and then come back to this forum for the details. (You can also sign up to Follow me on Twitter while you're there.)

Twitter seems to be the hottest social networking tool right now, and you can't get through an average day without hearing it in some conversation - at the office, at home, on TV. It seems that everyone's websites and email signatures now contain the "must-have" Twitter link. It's great for connecting up with people socially, but does it translate to business? More importantly, is this a good model for B2B marketing?

Who Is Using Twitter In the Business World?
I had heard that a lot of companies were starting to use Twitter, so I went to the Twitter site and did a quick search of a few companies. One of the problems with searching at Twitter is that you get a lot of posts where people are talking ABOUT the company, but they are not tweets BY the company, and sometimes companies will use a different Twitter name (such as IntelBlogs or Cisco_Insights) or even an individual employee's name. An advanced search at Twitter by company helped somewhat to find a few more. Then, I visited a few corporate websites to see if they posted a Twitter link anywhere on their site. Symantec and Qualcomm do not Twitter and there's no mention at their websites. Intel Twitters and at its website displays the most current posts. Cisco Twitters and has an invitation at its website to Follow them. Google, Intuit and Oracle do Twitter but there is no mention at their websites that I could find. Rather interesting results. Some companies promote their Twittering at their sites and do it regularly while others don't even bother. Makes you wonder what they're discussing in their marketing meetings.

Read More...

 
 

Home  About  Consulting   Contact Info   Books   Articles   Seminar  


© Copyright 1999-2007 Launch Doctor and Catherine Kitcho, all rights reserved
Web Site by Web Search + Design