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The column about Product Launch...
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Volume 9 Number 1:Twitter and B2B Marketing
 Is Twitter Effective for B2B Marketing?
 Let's test it out, shall we?
Go to www.twitter.com/LaunchDoctor for my (brief) answer, and then come back to this forum for the details. (You can also sign up to Follow me on Twitter while you're there.)
Twitter seems to be the hottest social networking tool right now, and you can't get through an average day without hearing it in some conversation - at the office, at home, on TV. It seems that everyone's websites and email signatures now contain the "must-have" Twitter link. It's great for connecting up with people socially, but does it translate to business? More importantly, is this a good model for B2B marketing?
Who Is Using Twitter In the Business World?
I had heard that a lot of companies were starting to use Twitter, so I went to the Twitter site and did a quick search of a few companies. One of the problems with searching at Twitter is that you get a lot of posts where people are talking ABOUT the company, but they are not tweets BY the company, and sometimes companies will use a different Twitter name (such as IntelBlogs or Cisco_Insights) or even an individual employee's name. An advanced search at Twitter by company helped somewhat to find a few more. Then, I visited a few corporate websites to see if they posted a Twitter link anywhere on their site. Symantec and Qualcomm do not Twitter and there's no mention at their websites. Intel Twitters and at its website displays the most current posts. Cisco Twitters and has an invitation at its website to Follow them. Google, Intuit and Oracle do Twitter but there is no mention at their websites that I could find. Rather interesting results. Some companies promote their Twittering at their sites and do it regularly while others don't even bother. Makes you wonder what they're discussing in their marketing meetings.
Read More...
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